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IFCT118 - SOCIAL MEDIA AND COMUNITY MANAGEMENT


File: F251513AA.

Delivery Mode: E-Learning.

Total hours: 45 hours.

Dates: coming soon.

Price: 100% funded.

 624 31 69 43.

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This training action is publicly funded and completely free of charge for participants. 

The call for proposals for this training plan is an initiative of the Ministry of Work and Social Economy (MTES) and the Public Employment Service (SEPE), with the State Foundation for Training in Employment (FUNDAE) responsible for its control and oversight.​

Target audience:

Training program intended for self-employed workers.


Upon completion of this course, participants will be able to:


  • Understand the Social Media and Web 2.0 ecosystem.
  • Use collaborative platforms and tools.
  • Design and implement Social Media communication plans.
  • Measure performance and ROI in digital environments.
  • Manage the Community Manager role and digital identity.

Program details


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Make informed decisions on integrating new collaborative and social media broadcasting tools into the company.

    

    Content

Knowledge / Cognitive and Practical Skills

1. Understanding the New Digital Environment: The Social Media Ecosystem

  • Social Media: Web 2.0
    • Evolution of the Web
    • Web 2.0
  • Traditional Media vs. Social Media
  • The Great Potential of Social Media
  • Social Media and Networking
    • Differences Between Professional Networks and Online Social Networks
  • Social Media and the Company

2. Development of New Communication Strategies: Social Media Communication Platforms

  • Content Management Systems (CMS)
  • Blogs
  • Microblogs
  • Social Networks
  • Professional Networks
  • Social Bookmarks
  • News Aggregators / News Distributors
  • Multimedia Platforms: Image, Music, Video, Presentations
  • Geolocation Platforms
  • Real-Time Conversation Platforms
  • Platforms for Creating Social Networks
  • Online Forms
  • Forums
  • Wikis
  • Virtual Communities
  • Brand Communities
  • Widgets
  • Mashups

3. Communication Management in New Digital Environments: Social Media Communication Strategy

  • Strategy Definition
  • Drafting a Social Media Communication Plan
  • Social Media Communication Strategy
    • Marketing Strategies
    • Advertising Strategies
    • Web Communication Strategies

4. Interpreting Analytics Applied to Social Media

  • Social Media Indicators and Return on Investment (ROI)
  • Social Media ROI (Return on Investment)
  • Statistical Measurement
  • Conversation Tracking
  • URL Shorteners
  • Other Measurement Tools
    • Google Trends
    • Pirendo
    • Follow the Hashtag
    • Alexa
  • Digital Marketing Metrics
    • Use of Metrics
    • Selecting the Most Appropriate Tracking Metrics
  • More Analysis and Less Reporting
  • Web Analytics Belongs to Marketers
  • SEO Monitoring Tools

5. Digital Identity Management in a Business Environment: Community Management

  • Basic Principles of Community Management
  • Community Manager Functions: Responsibilities and Objectives
  • What a Community Manager Is Not
  • Community Management Tools
  • The External Community Manager
  • Harnessing Employee Potential
  • Return on Investment (ROI) of the Community Manager
  • Community Manager Roles
  • Preparing the Community Manager
  • First Steps of a Community Manager
  • Community Manager Skills
  • Netiquette and Content Generation

Management, Personal, and Social Skills

  • Planning in a Digital Environment
  • Identifying the New Customer Profile: The Digital Customer
  • Structuring Corporate Identity and Commercial Relationships for the Internet
  • Communication Management in New Digital Environments
  • Developing the Necessary Skills for Corporate Identity Development on New Networks (Social Networks, Blogs, Wikis)
  • Identifying New Scenarios for Digital Environment Communication
  • Results Orientation
  • Continuous Improvement



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