This training action is publicly funded and completely free of charge for participants.
The call for proposals for this training plan is an initiative of the Ministry of Work and Social Economy (MTES) and the Public Employment Service (SEPE), with the State Foundation for Training in Employment (FUNDAE) responsible for its control and oversight.
Target audience:
Training program intended for self-employed workers.
Upon completion of this course, participants will be able to:
- Master SEO positioning and user experience (UX).
- Manage SEM campaigns across search engines.
- Execute comprehensive digital marketing strategies.
- Drive e-commerce business models and strategic plans.
- Analyze metrics using specialized tools.
Program details
Develop skills to achieve search engine positioning for corporate websites, as well as to execute and analyze digital marketing campaigns.
Content
Knowledge / Cognitive and Practical Skills
- Adaptation to the new digital ecosystem.
- Assimilation of core concepts.
- Operation of regulations and cookies management.
- Operation of technology and Real-Time Bidding (RTB).
- Results measurement and analytics.
- Search Engine Optimization (SEO).
- Technical application in web hosting environments.
- Application of programming techniques for SEO.
- Conducting SEO measurements and reporting.
- Application of User Experience (UX) and Usability.
Management, Personal, and Social Skills
- Awareness of the strategic importance of achieving optimal search engine rankings for websites.
- Creative ability and creative thinking.
- Proactivity in managing search engines and programming techniques aimed at enhancing user experience.
Knowledge / Cognitive and Practical Skills
- Structuring search engine marketing (SEM) campaigns.
- Training in Google Ads (formerly AdWords): fundamentals, campaign types, and objectives.
- Use of the Google Display Network.
- Understanding remarketing strategies.
- Management of Google Ads Manager Console.
- Management of AdMob.
- Use of other AdServers.
- Digital marketing application.
- Execution of Email Marketing.
- Execution of Social Media Marketing.
- Mobile marketing application.
- Understanding Affiliate Marketing.
- Understanding Inbound Marketing.
- Identifying key factors for e-commerce success.
- Implementation of the Marketing Plan.
- Application of web analytics tools.
- Management of SEO tools.
- Management of campaign performance analytics tools.
Management, Personal, and Social Skills
- Understanding the importance of managing marketing campaigns across various search engines.
- Ability to differentiate distinct marketing approaches across multiple devices and applications, along with their analytical capabilities.
- Creative ability and creative thinking.
- Analytical capability for data processing and information management.
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